Client Overview
The Problem
- • Unable to scale past ₹3 lakh per month
- • High RTO (30%)
- • Low prepaid orders (30%)
- • Low conversion rate
- • Poor audience quality in the early phase
- • Limited creative testing
The Goal
- • Achieve ₹10 lakh in sales
- • Maintain 3.5 ROAS
- • Reduce RTO
- • Increase prepaid orders
- • Maintain profitable CPA while scaling
What I Identified
Creative Gap
Only a few creative angles were being tested. There was a lack of creative diversity and no persona-based messaging.
Funnel Inefficiency
The landing page had incomplete product information and a weak value proposition for D2C customers.
Positioning Issue
The core problem was the positioning and overall funnel for the new D2C audience.
Strategy & Execution
1. Creative & Audience Diversification
Created diverse creatives tailored to each persona, tested multiple angles to identify scalable combinations, and structured them funnel-wise from awareness to purchase stage.
2. RTO & Payment Structure
Excluded high-RTO pincodes. Incentivised prepaid orders and applied additional charges on COD orders to improve order intent and reduce low-quality purchases.
3. Landing Page Optimisation
Rebuilt the page with complete product details and strengthened value propositions. Implemented A+ content to improve trust and product understanding for D2C buyers.
Before & After numbers
Visual Proof & Strategy Evidence
