Brand Overview
What we started with:
Started with our proven creative testing system. We were confident, but the results were beyond expectations.
Initial Result
We generated ₹31 lakhs in revenue with an impressive 7.3 ROAS, all thanks to one game-changing strategy.
The Secret Sauce? Catalog Ads
Find Your Winning Catalog Combination
Start a testing campaign and test different variables like: Audiences, Product Sets, and Offers.
💡 Pro tip: This only works when all the fundamentals (winning audience, catalog, and offer) are solid.
Nail the Right Cost Cap
Look at your last 7–14 days of data and note down your CAC. For us, it was ₹350. Adjust your ABO structure with incremental caps (e.g., ₹300, ₹310, ₹320...) up to ₹400.
💡 Let each ad set spend at least 2x your CPA. Then, kill the non-performers.
Scale the Winning Cost Caps
If an ad set isn't spending, pause it. For the ones that perform, you can either incrementally increase their budgets OR duplicate the winners into a CBO campaign for scaling.